Can Indians laugh at themselves? The answer is finally yes. I loved"Shubh Mangal Saavdgan" - an unlikely comedy of manners and behavioural idiosyncrasies in a society transitioning from a moribund sanskari inertia to a more liberated value system. It is tough to blend British style sex comedy with a small town Indian milieu, but director R.S. Prasanna, who earlier made this movie in Tamil, pulls it off,aided by earthy UP-meets-NewDelhi dialogues. This is what happens when mausis and tayajis meet malls and multiplexes in an age of feminism and the Internet.
Sunday, September 3, 2017
Saturday, March 4, 2017
Rangoon: Epic Meets Masala. Yeh Kya Ho Gaya Saala?
-- Madhavan Narayanan
Thursday, September 1, 2016
Jio Beta! Is RIL hiding a secret sauce?
Reliance Jio is creating a flutter in India's telecom market. Mukesh Ambani seems to be using a late mover advantage by going in for aggressive pricing because he has not spent much on buying spectrum, in contrast to big incumbents such as Bharti Airtel, Vodafone and idea. This gives his Reliance Industries Ltd more elbow room in terms of flexibility.
At the same time RIL is targeting 100 mln customers in a short span of time. He can hope to play the volume game. But where will the profit come from?
My guess would be that it would come from data science.
By being flexible on handsets, adding content and using smart software to figure out profit opportunities, a retail-savvy game can be played.
Here is how.
By combining Lyf-branded house phones, partnerships with low end brands like Intex and content providers, RIL can get high volume semi-rural consumers.
Reliance Retail can be the e-commerce play using supply chain management efficiently.
There is also room to create, procure and manage in-house content. Remember, Ambani controls Network 18 and Viacom 18 is famous for Nagin serials!
Wednesday, June 15, 2011
When Bollywood bodies mess with Sufi souls: A day out at Coke Studio, India

It is all in the point of view.
Sitting on the 18th floor of the Westin hotel on the Western Express Highway – or is it the 17th? – the view is stunning as we look at the distant condominiums with a golf course in the Goregaon area – green, serene and resortish. The perspective from the coffee shop’s charmed glass window is not quite the Bombay we are used to – noisy, bustling, congested.
We are on our way to Malad, the Coke guys and us, and there is a sense of thrill. Finally, Coke Studio is happening in India, and over some eclectic banter on the flight with Coke’s senior brand manager Abhijit Datta, I get some interesting tidbits on the phenomenon that has become quite the rage in a new-new South Asia.
Apparently, Coke Studio was not born in Pakistan, as it is often believed, but in Brazil, as Coke Estudio. And the man who made it happen there – Ricardo Fort - - was, believe it or nuts, until recently posted in India as vice-president, marketing, though it beats me how this novel experiment of putting rock stars, folk singers and sundry musicians in a novel, milkshake concoction did not happen during his Indian reign.
And like a Bollywood movie, there are takes and re-takes and re-re-takes and re-re-re-takes.
Sabri Brothers (the local brew, not the original Pakistani singers), are busy doing what could be a rock qawwali of a song that we used to sing more in jest than in profound musical experience as children: “Hamein toh loot liya milkey husn walon ne, kaley kaley balon ne gorey gorey gallon ne.” The folks apologetically tell me as I see 18 re-takes that it is not always this bad. Songs move faster in the series of recordings that preceded this. Guided by Aditya Swamy, MTV India’s channel head, I am taken to a waiting van outside (the kind in which Bollywood stars dab make-up and give interviews to Page 3 journos). In a laptop, they make me taste the sounds that happened before. Good stuff, actually. There is Harshdeep, there is Shaan, and there is a Bengali folk singer called Sourav Mandal and a Tamil folksie, “Chinna Ponnu” (literally, Little Girl). It is clear to me by now that the magic of Coke Studio, is, well, in the studio. Much mixing and bartending will make this drink hit you. And a big question hangs. Why is this all so Bollywoodesque? The Pak version was more Sufi rock, wasn’t it? Inside, Leslie Lewis, the talented composer, producer and guitarist who ought to be the alter-icon to any Rahman-respecting aficionado, explains in a simple analogy the daunting challenge he has faced in the 40 days of a Lent-like penance that audaciously straddles the superficiality of the pop culture and the richness of a heritage it is trying to court. “I am giving them some bitter chocolate. And then I given them the chocolate they are used to, in the hope that later, they discover the bitter taste.” To good effect, he adds his own intuition as he experiments away. Ramya Iyer, the dusky “English pop” singer I hang out with as the Sabri Brothers drone on in re-takes, has a rich voice and so Lezz decides to do away with all musical instruments for her -- but for a sound pad. With her is Roop Jolly, a poetess. The surprise is that Ramya sings a Urdu ghazal (Aaj jaane ki zid na karo) and Roop intersperses it with recited poetry.
This is all so experimental.
Lezz has not slept much for 40 days, and his supportive wife is hanging in there, helping him every step as he walks the crevices of an uneven, glacial musical landscape. And Lezz is no mere composer, but a medicine man. His plaited hair waving, he gestures to the musicians from a console as he brews what he hopes will be a trick that works. In another console a few yards beyond, Samar Khan, with a crutch to guide him after an accident, watches as a key member his team is guiding the cameras like a soccer coach shouting to half-backs.
The mission of this man, who directed the 2008 movie “Shaurya” is to add to the event some of the Red Chillies (the SRK company) he works for now. The red-and-black colours of the studio glow amid the cameras and I get one more hang of what will eventually become a TV experience: angles and lights and sounds in a Coca-Cola concentrate formula. The logic of the focused factory over the magic of the spontaneous craft.
As I get ready to take the flight back, the music seems more evolved. There is seasoned Kay Kay and there is the talented Mathangi, trying to do a pleasant, quicker version of the S.D. Burman classic, “Khilte hain gul yahan.” The humming is nice, the reverb just fine and the song somehow sounds alluringly new.
The challenge for anyone who has tasted the Pakistan stuff is to shed the baggage and look at the Indian Coke Studio with a new pair of eyes. The burden for the Mumbai gigsters is to be odiously compared with the geniuses of Lahore. The challenge for Leslie Lewis is to make it all somehow popular with the kids who watch MTV (er, aren’t they drooling on foul-mouthed Roadies, otherwise?), while he tries to transplant a Sufi-folk soul into the humdrum of the Bollywood culture.
Bitter chocolates are so hard to sell to sugar-high kids.
Somehow, one hopes that India’s own Coke Studio will provide the respectable view of the kind I got on Mumbai from the top floor of the Westin. In the end, it is all in the point of view
Saturday, October 9, 2010
Endhiran: Kyunki Hollywood Bhi Kabhi Kodambakkam Thi

Endhiran: A wonderful effort.
I fell for the first half, but quite sure the money is being made from the second.
Freudian psychology and Darwinian perspective wrapped in post-Asimovian sci-fi narrative with special effects razzmatazz curated specially with Tamil Nadu's feudo-democratic sensibilities.
I am afraid the magic of Vairamthu's lyrics and Sujatha's dialogues must be wholly lost in translation for those who watch it as "Robot" --much like the humanoid without human emotions that is the heart of the movie.
Special mention for a satirical interlude, where Rangusky, a mosquito gangleader, demands National Bird status!
Watch out dear Hollywood, here comes Kodambakkam.
Monday, April 12, 2010
Private Dictionary of Shashi Tharoor

Twitter: A place where you first invite troubles, and where troubles later invite you
Pushkar: Brandname associated with the trading of cricketers like cattle
Cattle Class: The class you acquire when you buy cricketers as described above
Rendezvous: A secret meeting to discuss things with partners.
External Affairs: Affairs you have while sojourning abroad
Ban Ki Moon: An endearing Korean term that sometimes sounds like a Punjabi abuse
Hat Trick: When you bowl a maiden over, three times in a row while having a ball
Trivandrum: A place in India connected with Dubai, with a mysterious Gulf in the middle
Kashmir Problem: Something that Lalit Modi creates when he tweets across my Line of Control
